CDS NFL Event, L.L.C. ("we", “our” or “us”) is committed to protecting the Personal Information (as defined below) that we collect, store, use and share in connection with the promotion and operation of the interactive show & immersive exhibition currently known as The NFL Experience Times Square (the “Event”). This privacy policy (the “Privacy Policy”) applies to the website: (the “Website”) and to the related online and mobile services offered on the Website (collectively, the “Services”). Please also refer to terms and conditions.

This Privacy Policy sets out how we protect the Personal Information of users of our Services (“you” or “your”), including the type of information we collect, where we store it, how and for what purposes such information is collected and used, to whom the information is shared, how it is safeguarded and how you can access such information in our possession in order to make any appropriate changes. By using our Website and/or Services, you consent to the collection, storage, use and sharing of your Personal Information as described in this Privacy Policy.

We reserve the right to make modifications to this Privacy Policy from time to time in order to adapt it to any changes in applicable laws or our activities. The date of the latest version of this Privacy Policy is indicated at the top of this page. By continuing to use our Website and/or Services, you are consenting to any changes to this Privacy Policy.

You should note that our Website includes pages or portions of pages that are operated by third parties other than CDS NFL Event, L.L.C. Such pages or portions may look and feel like they are part of the Website, but they are subject to the respective privacy policies of the operating third parties. This means that the collection, storage, use and sharing of the Personal Information you provide with respect to such pages will also be governed by the applicable privacy policies of such third parties. We encourage you to review the applicable privacy policies before sharing any Personal Information with such third parties.

If you do not agree with any provisions of or changes to this Privacy Policy, please do not use our Website or Services. You may also, at any time, communicate with us using the contact information at the bottom of the page in case you have any questions or concerns regarding this Privacy Policy.

1. How we collect Personal Information

We treat any information that makes it possible to identify you as an individual as personal information (“Personal Information”). For example, we consider your name, postal address (including city, state, postal code and country), telephone number, e-mail address and date of birth to be Personal Information.

By using our Website and/or Services, you agree that we may collect and store any Personal Information you provide to us and any information gathered through your use of the Website and/or Services. For example, we collect Personal Information you provide when you purchase tickets through the Website, send us an e-mail, call us, enter in contests and sweepstakes, enroll or participate in clubs, subscribe to the Event’s newsletters, submit a job application or post comments on the Website. We also collect information about your behaviour on our Website and track your usage of our Services.

You may also choose to give us permission to access your Personal Information from third party websites (for example, by linking to social media networks such as Facebook, Twitter, YouTube and Snapchat).  When you do so, you allow us to collect information based on your settings and in accordance with the privacy policies of such third party websites. It is your responsibility to control your settings and to read and understand those privacy policies. Please note, however, that the privacy settings you have set on such third party websites do not apply to the information that we have collected. The Personal Information we collect through these third party websites will be governed by this Privacy Policy.


By using the Website, you consent to receiving cookies from us and the third party advertisers on our Website. Cookies are alphanumeric identifiers that are transferred to your computer's hard drive through your web browser which enable us to retain certain information about your use of the Website, including the date of your last visit to the Website, the pages you visit on the Website, the files you download on the Website and the type of browser you use.

We also use cookies to gather certain information which is generated by your computer when you interact with the Website, such as your Internet Protocol (IP) address, computer or mobile device operating system and browser type, the type of mobile device, the address of a referring website (if any), and the pages you visit on the Website. This information is transmitted to us automatically. 

Cookies may also identify your location if you choose to share this information with us. Please note that some mobile applications may automatically collect the location of your mobile device using technologies such as GPS, Wi-Fi, or cell tower technology in order to tailor our services to your needs. Most mobile devices allow you to withdraw your permission to CDS NFL Event, L.L.C. to acquire such location data through device settings. If you have questions about how to disable your mobile device’s location services, we recommend that you contact your mobile device service provider or the device manufacturer. Please note that the mobile applications may not function properly without the location data, and that we may be required by law to retain certain Personal Information.

Overall, cookies help us to determine the number of people who visit the Website and the frequency of these visits. They also allow us to personalize content, respond to your requests regarding the Website, our Services and the Event. 

You may set your browser to block cookies, including those associated with our services. However, it is important to remember that certain features of the Website may not function properly if your cookies are disabled. Cookies enable you to take full advantage of some of the Website's best features, so we recommend that you keep them enabled. You can learn more about cookies by visiting which includes additional useful information on cookies and how to block cookies using different types of web browsers. You may also use the "help" function, on the toolbar of most web browsers, which will instruct you on how to prevent your browser from accepting new cookies, how to have your browser notify you when you receive new cookies and how to disable cookies altogether.


We also use certain Google Analytics services, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting and other integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers. If you wish to opt-out of your data being used for Google Analytics, you may use one of the currently available opt-outs for the web. 


While your Personal Information will be collected and stored on servers mainly in the United States and Canada, it may be shared with, stored and/or processed by third parties as set out by this Privacy Policy who are located in other countries. For example, some of the service providers acting for us or on our behalf and that process or handle Personal Information on our behalf are located outside of the United States and Canada. As a result, your Personal Information may be transferred, stored and/or processed outside of the United States and Canada in connection with the purposes described in this Privacy Policy. While we use reasonable means to safeguard your Personal Information contractually or otherwise with such third parties, your Personal Information is subject to the legal requirements and governmental authorities of the foreign jurisdictions in which it is located (e.g. we may be legally required to disclose Personal Information to a governmental authority of a foreign jurisdiction in which your Personal Information is located).


We may use the Personal Information that you submit through this Website to:

  • Understand your needs and optimize the Website and the Event. For example, we may use your Personal Information to help us perform transactions with you more effectively, tailor your experience of the Website and/or Services, secure your transactions by verifying your identity, and suggest appropriate products or services to facilitate your experience of this Website and the Event;

  • Respond to your inquiries made through this Website or otherwise communicated to us, and to process any purchase made through this Website;

  • Send you information that we think might interest you, such as updates about activities, privileges, promotional offers, products and services offered by us and our affiliates, the National Football League group of companies, and Cirque du Soleil Entertainment Group, as well as the Event’s other marketing partners. You can opt out from receiving e-mails from us at any time by following the unsubscribe instructions provided in the e-mails you receive or by communicating with us using the contact information at the bottom of this page;

  • Send you optional surveys to find out more about your opinions on our Website, our Services and/or the Event;

  • Organize and manage marketing activities, such as contests, games, sweepstakes and other promotions;

  • Improve our Website and Services and advertise more effectively by combining your Personal Information with other information collected by us from third party sources;

  • Perform quality assurance and business analysis to maintain and improve the quality of the Website and Services and the Event; and

  • As otherwise described to you from time to time on the Website.


We may share your Personal Information with the following list of third parties. Please note that once we share your Personal Information with a third party, it becomes subject to such third party’s privacy practices, though we use commercially reasonable efforts to ensure that your Personal Information is used by such third parties in a manner that is consistent with this Privacy Policy.

  • Partners: We share certain of your Personal Information with the National Football League group of companies, and Cirque du Soleil Entertainment Group, such as your name, e-mail address, telephone number and postal address, as provided by you, as well as additional information in connection with your use of our Website and/or Services, and your interaction with the various elements of the Event, for statistical, marketing and any other purposes described in the privacy policies of such partners.

  • Affiliates: We may share your Personal Information with our affiliates for the purpose of performing services on our behalf or for us.

  • Service providers: Your Personal Information may be shared with third parties acting on our behalf or for us, such as ticket distributors, payment processors, data processors and technical systems consultants.

  • Promotional partners: We may share your Personal Information with third parties who may, from time to time, associate themselves with CDS NFL Event, L.L.C. for the presentation of the Event or for any other activities, such as contests, games, sweepstakes or other promotions.

  • Other parties with your consent: If you have expressly indicated to us your consent to receive information from any other third parties that are not included in this list, we will share with such third parties the Personal Information you have provided us. Your Personal Information may then be used by such third parties in order to provide you with offers, products, promotions and services related to their respective activities or for any other purposes you consent to.

  • Business transfer: We reserve the right to transfer your Personal Information without asking for your express permission in the event of a business transfer such as a bankruptcy, merger, acquisition, reorganization or sale of assets. However, we will use commercially reasonable efforts to ensure that your Personal Information continues to be used in a manner that is consistent with this Privacy Policy.

  • Legal or administrative process: We may share your Personal Information with third parties if we believe that disclosure is reasonably necessary to enforce this Privacy Policy, to detect or prevent fraud, security or technical issues or to comply with any applicable law, regulation, legal process or governmental request.

Please note that your Personal Information may be processed in any country of the world in accordance with this Privacy Policy, and if so, that law enforcement agencies as well as national security agencies of any such countries may have access to it.


You may contact us to request access to the Personal Information we hold about you. Your request may be accepted or denied on the basis of this Privacy Policy or any applicable laws.

You may contact us at any time to consult, correct or remove Personal Information concerning the file held by us. All verifications, comments or requests related to your Personal Information must be sent in writing using one of the means indicated at the bottom of this page; for purposes of security you will be asked to provide information making it possible to identify you.


We have adopted reasonable security procedures to help protect against loss and misuse of, and unauthorized access to, your Personal Information. While we strive to protect your information and privacy, we cannot guarantee or warrant the security of any information you share or transmit on the Website or at the Event, and cannot be responsible for the theft, destruction or inadvertent sharing of your information, unless such acts are the result of our gross negligence or wilful misconduct.


CDS NFL Event, L.L.C. takes children’s privacy seriously. We do not knowingly collect, store or use Personal Information of children under the age of 13 through the Website or at the Event. If you are a minor under the laws of your country, please do not submit any Personal Information through the Website or at the Event without the express consent and participation of both parents or all legal guardians (as applicable).


The Website contains advertising and content provided by third parties. Our Website also includes hyperlinks to such third parties' websites. These third parties have privacy practices that may be different from this Privacy Policy. If you visit the websites of such third parties or purchase products or services from such third parties, CDS NFL Event, L.L.C. is not responsible for the manner in which your personal information may be used by said third parties.


Legislation in California provides that California residents are entitled to know how CDS NFL Event, L.L.C. responds to “Do Not Track” browser settings. If activated by you, this setting sends a special signal to the websites you encounter while web browsing indicating that you do not wish to be tracked. CDS NFL Event, L.L.C. does not respond to Do Not Track signals at this time. If we do so in the future, we will describe how so in this Privacy Policy.

Legislation in California also permits users who are California residents to request certain information about the sharing of their personal information to third parties for their direct marketing purposes. For all such inquiries, please communicate with us using the contact information at the bottom of this page.


This Privacy Policy shall be interpreted and governed by the laws of the State of New York. In case of any disputes between you and CDS NFL Event, L.L.C. regarding your use of the Website and/or Services and/or your participating in the Event, such disputes shall be resolved under the laws of the State of New York, excluding its conflict of law principles, and the federal and state courts of New York shall have exclusive jurisdiction to determine all claims.


In case of any questions or comments regarding this Privacy Policy or to keep your Personal Information accurate and complete, please communicate with us using one of the following contact methods:

CDS NFL Event, L.L.C.
321 West 44th Street, Suite 901
New York, NY 10036