News February 21, 2017

Danny Boockvar Nomination

NEW YORK, NY – February 21, 2017 – Leading consumer experience executive Danny Boockvar has been named President of NFL Experience Times Square, a new sports-themed entertainment attraction coming to the heart of New York City later this year. 

Created by Cirque du Soleil and in partnership with the National Football League, NFL Experience Times Square – which is scheduled to open this November – will bring the world of professional football to life. Including a 4D film with exclusive footage, interactive displays that dive into the NFL training regimen and game plan, physical challenges that allow guests to measure up against the pros, and championship memorabilia, the first-of-its-kind attraction will take fans from the stands to the field.

“Danny brings extensive knowledge growing iconic businesses to NFL Experience Times Square,” said Daniel Lamarre, President and CEO, Cirque du Soleil. “Our involvement with this venture marks the first participatory sports-themed attraction for Cirque du Soleil. It is a reflection of our broader growth strategy to further diversify our product offering by creating unique, non-theatrical entertainment experiences.” 

Prior to joining NFL Experience Times Square, Boockvar was the Chief Executive Officer of New York Cruise Lines Inc., operator of the world renowned Circle Line Sightseeing. Before that, he served as Chief Operating Officer of the Girl Scouts of the USA. Boockvar also spent over a decade as a senior executive at Weight Watchers International, where he ran U.S. Operations and was responsible for the roll-out of new national service offerings in both North America and China. 

“I am thrilled to join NFL Experience Times Square, where fans will be able to step into the game every day of the year,” added Boockvar. “Our goal is to make the NFL Experience Times Square a must-see destination in New York, and I could not be more excited to revolutionize the entertainment-attraction landscape in New York, for both tourists and locals alike.” 

Boockvar serves on NYC & Company’s Board of Directors, New York City’s official destination marketing nonprofit organization, dedicated to promoting travel and tourism opportunities, building economic prosperity and spreading the positive image of New York City worldwide. A native New Yorker, he is a graduate of the University of Pennsylvania, where he received his BA in International Relations, as well as his JD from University of Pennsylvania Law School.

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About NFL Experience Times Square:

NFL Experience Times Square will be a first-of-its-kind interactive and immersive attraction located in the heart of New York City that will bring fans closer than ever to the National Football League and their favorite team. Combining immersive content, interactive displays, a state-of-the-art 4-D cinema and other multimedia effects, the experience will take visitors from the stands onto the field, transporting them from Kickoff through Playoffs, and ultimately, the Super Bowl.

Created by Cirque du Soleil in partnership with the National Football League, NFL Experience Times Square will open in November 2017 in New York City.

For more information about NFL Experience Times Square, please visit www.nflexperience.com.  Follow @NFLExperience and tag #NFLX on Facebook, Twitter and Instagram. 

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