Step into the game
Times Square, Opening November 2017
FEEL THE RUSH
The NFL Experience takes visitors on a hero’s journey where they enter as a fan, become a player, and leave a champion. Explore the rich history of America’s game through videos playing on jumbotrons. Test their favorite team knowledge with more than 20 interactive touchscreen stations representing all 32 NFL teams.
Take a seat inside the 4D theater for “Gameday”, an immersive film with exclusive content from NFL Films. Follow the player’s pursuit of the football throughout the NFL season. A one of a kind experience of the game showcasing: the speed, the emotion, the intimate nature of the field, the closeness of the stands and the sidelines.
Enter the locker room to the sound of cheers. In the inner sanctum of the players, this is for Authorized Personnel only, fans move first through Equipment Room through a “Training Facility”, where fans can “Measure Up” to the pros with a series of interactive challenges.
Feel the rush
Now is your chance to see yourself in the game - literally. A camera captures your image and broadcasts to the screen in front of you like a large digital mirror. Reach your hand to your favorite team’s logo and watch as the system digitally builds the uniform on top of your live image.
A new set of plays comes to life out of diagrammatic X’s and O’s on a digital whiteboard. A coach will warn you of your opponent’s strengths, and introduce a custom play designed to help you counter them.
Test your skills as an NFL Quarterback by passing to your favorite receiver. Each football tracks your speed and completion percentage. Be ready, because your results will be compared to your team’s QB.
SUPER BOWL CELEBRATION
A celebration gallery where guests are immersed in the post-game pomp and spectacle. The celebration comes alive through augmented reality media, images, and artifacts.
Emerge a champion
The road to The Big Game is paved with hard work, dedication, perseverance, and commitment. Get a photo with The Vince Lombardi Trophy, explore the Super Bowl rings, and take to the field to experience the glory of victory.
“NFL Experience Times Square is the next level of entertainment for new and life-long football fans alike,” says Danny Boockvar, President of NFL Experience Times Square.
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