Step into the game
Times Square, Opening November 2017
FEEL THE RUSH
The NFL Experience takes visitors on a hero’s journey where they enter as a fan, become a player, and leave a champion. Explore the rich history of America’s game through videos playing on jumbotrons. Test their favorite team knowledge with more than 20 interactive touchscreen stations representing all 32 NFL teams.
Take a seat inside the 4D theater for “Gameday”, an immersive film with exclusive content from NFL Films. Follow the player’s pursuit of the football throughout the NFL season. A one of a kind experience of the game showcasing: the speed, the emotion, the intimate nature of the field, the closeness of the stands and the sidelines.
Enter the locker room to the sound of cheers. In the inner sanctum of the players, this is for Authorized Personnel only, fans move first through Equipment Room through a “Training Facility”, where fans can “Measure Up” to the pros with a series of interactive challenges.
Feel the rush
Now is your chance to see yourself in the game - literally. Using a combination of enhanced visual effects and Kinect technology, fans can “Suit Up” as their favorite NFL team through a large digital mirror. Fans can see their physical prowess in their favorite team uniform.
Sharpening the football mind, fans are given one-on-one instruction from a hologram of an NFL legendary coach. Fans prepare for their upcoming opponent by learning a new play complete with a large digital whiteboard and the game’s X’s and O’s. Then huddle up and through a VR experience, Call the play, read the defense and get the play off in time, all while the coach is yelling at from the sidelines.
Test your skills as an NFL Quarterback by passing to your favorite receiver, feeling the thrill of a Super Bowl victory by completing the game-winning pass. Each football tracks your speed, accuracy and completion percentage and compares it against the fan's favorite world-class quaterbacks.
SUPER BOWL CELEBRATION
Transformed from players to champions; celebration gallery where guests are immersed in the post-game pomp and spectacle. Where the field comes to life with augmented reality cameras immersing visitors in the pomp and circumstance of a Super Bowl win through the eyes of a pro.
Emerge a champion
The road to The Big Game is paved with hard work, dedication, perseverance, and commitment. Get a photo with The Vince Lombardi Trophy, explore the Super Bowl rings, and take to the field to experience the glory of victory. Celebrate by doing your own “Touchdown Dance,” which could even be televised on our billboard in Times Square.
“NFL Experience Times Square is the next level of entertainment for new and life-long football fans alike,” says Danny Boockvar, President of NFL Experience Times Square.
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